Jeff went to YouTube to learn how to create a website. He spent the remainder or 2014 and the first 8 months of 2015 learning how to create a subscription based website for Geometry teachers.

He wrote blog posts, emails, the copy for his site. He learned to do graphic design so he had images on his site. He spent every dime he had and all the credit card debt he could consume to learn how to build his membership.

Then on September 1st, 2015 he hit publish on his website and went to bed completely exhausted.

The next morning he woke up to this alert on his phone.

He logged into his Stripe account in disbelief to see that it was true. A Geometry teacher paid for an annual membership to his little (very ugly, slow, and glitchy) website. What is completely amazing is that teacher #1 is still a member to this day!

The website might have needed work but the PRODUCT was AWESOME.

Then Jeff learned about scaling and how to take a company to 6 and 7 figure levels (I know it is hard to comprehend that amount of money as a teacher but bear with us until the end).

There are many ways to scale a business. One of them is to find a product that works and sells like crazy and create different versions of it to sell to the same people.

So that is what Jeff did. He spent all of 2016 creating two new curriculums to add to his membership. 

He also was able to afford his first employee. He loved creating the website, funnels, marketing, branding, and being the visionary for the company. So, he decided to hire another curriculum writer.

2017 was absolutely wild! He had created math curriculum for grades 6-12. Things were rolling and he just hired 4 curriculum writers, 3 graphic designers, and even someone to manage the websites. 

Now Jeff was able to focus on what he really loved, running the business! He is a visionary. His passion is in marketing, branding, funnel building, and creating scalable systems and processes (or SOP = Standard Operating Procedures) for the company.

In 2017 Jeff decided to scale his company (yes now it is a legit company with employees depending on his decisions to pay their bills and feed their families). This time he scaled in a different way. He created a science curriculum (Biology to be exact). He used the same SOPs as he did with the math business. Everything was quickly set up and he called the new website / business iTeachly!

He had made all the mistakes and learned all the lessons while scaling MathTeacherCoach.com. With iTeachly he now knew exactly what to do and how to do it. 

2018 was the biggest year for Jeff mentally. He was running two multi-million dollar businesses and had the hardest decision of his life to make...

Jeff was still the Head Football Coach, he was still teaching high school math. He was also teaching CCP Entrepreneurship class and a CCP marketing class. He was still doing personal training after practice and on weekends.

He didn't need to be doing any of these things anymore but he loved teaching and coaching.

Giving up those things was not about the money it was about his passion for education. 

He received a ClickFunnels 2 Comma Club Award. Everything was rolling! 

He knew it was time to resign from his teaching position and give up the personal training so he could focus on growing his company even larger.

So, at the end of the school year he retired from teaching.

In 2019 Jeff was made an offer he could not refuse. A company wanted to purchase MathTeacherCoach.com.

This process was absolutely grueling! He was not prepared for all of the questions and documents that were required for the sale. So he hired a coach to teach him how to make sure the business was set up for an exit.

He has spent over $100,000 on business coaches. As you know from his podcasts Jeff has always hired coaches to take him and his companies to the next level.